再说美国IT时代的新贵BestBuy,在最火的时候进军加国,一口气买下加国本土最大的、时有100家连锁店的电器商Future shop。接着,不仅发展FuturShop到137家,还在每家不远的隔壁开有BestBuy本尊,也达100多家。把老美早年过界的Radio Shack,压得没了生存的空间。如今,The Best Buy宣布自行关闭15家店,减少2000员工,准备迎接美国第二大零售连锁店Target的来战。
本来,加国The Bay有自己的、几十家的低档连锁店Zellers,现在全线出让给美国的Target。Target宣布,今年要在全加拿大开设124家分店,其中很多就是原来Zellers的店面。每家店约200人。Target在加国的传媒经理Joanne Elson上周说,加国零售业发展迅速,很多消费者常跨境光顾美国Target,令公司早有北上想法。2011年,Target以18.25亿元一次过购得加拿大 The Hudson's Bay旗下的连锁店Zellers,并取得大部分店面的租约,从而打开全面进军加国的大路。Target将为消费者提供与美国分店相同的购物体验,种类与价格基本与美相同,相信可以让南下美国的购物者在家门口消费。曾对加国消费者作出长期研究的Joanne Elson说,我发现除货品多价格优之外,加国消费者最喜爱的是明亮灯光、宽敞通道、色彩鲜艳、品味上陈。Target会对每间Zellers原店投入1千万全面装修,满足加国顾客的需求。
早已入侵加国多年的零售巨擘Walmart,去年底宣布加速扩展在加业务,以积极应对自己的兄弟部队来犯。不过,同样由于产品种类的档次偏低,装修太“黑暗”,被加国本土的The Canadian Superstore连锁店、The Canadian Tire连锁店,还有美国Costco在加国的连锁店,多部夹击,使Walmart在加国从来就没展示出过什么风采,一直没什么大作为。现在Target一下子开124家,相信最招架不住的其实就是Walmart了。
Target说,未来10年会在加国开200家分店。就是说他要覆盖加国每个Shopping中心。想想看,The London Drug连锁店,有Shoper Drug Mark一样的化妆品;The Canadian Superstore有大量的南亚东南亚及本土消费者;旗下的几十家The T&T有清一色的华人消费品和庞大的华人消费群;Walmart有什么特色?所以说,不改风格的Walmart在加国的发展空间不大。说句直话:那种黑人的消费格调,除了安大略部分地区之外,实在不符合加国的消费风格和加国的消费文化。
纵然平行2013-02-04 14:52:57回复悄悄话
Hi, my friend, I should say, my good and long time friend. I am going to say something that may not be the exactly music to your ears, but I knew you'd tolerate my ignorance. :)
Here is a thing, let's put the fates of the aggressive American business/market expansions in Canada for a moment, the successful or failing stories of Americans' assaults of True-North-Strong-and-Free may be caused, to a large extent, by Canadian own share of vulnerability and lack-of-vaule/quality(competitive) brands across the boards in Canada ranging from discount stores chains to high tech industries.
For instance, at this point of time, only handful Canadian companies (Jean Coutu Group, Tim Hortons, Bombardier and TD bank ) are receiving proper brand recognitions in America or in the world, the rest of Canadian companies across the segments seem fairing poorly, comparing with its international peers. Even the used-to-be well-known industry leader and household name such Blackberry is struggling to get its footing back, whether or not it can return its heyday is still not clear at this point of time. However, it dodged the Nortel-like bullet, for now. The question pondered and answers sought might be why Canadian could allow this long and painful downward spiral to occur in the first place and how to make right moves to turn the tide around rather playing the blaming games. I think that Canada may need to focus on the strategy and efforts for regaining and reviving its vibrant and vigorous driving forces before it's too late.As people often say "It's jungle out there."so pointing fingers may not go to far.
Maybe letting China and Canada to merge, changing the name to Chinada, would work. I just kidding you guys. Proud Canadians, please forgive me for my bad taste joke, okay?
That being said, I am not here to try to degrade Canada, which is a great country with ample human talents and abundant natural resources. I am confident and remaining hopeful for Canada's come-back.
BBC Horizon - How Many People Can Live On Planet Earth
http://www.youtube.com/watch?v=wa3ZDEZj3P8
前一跟帖中的第一个视频非常重要,原链接断了,新链接在此。
谢谢。
中国、美国、等等国家,还有多少土地可供生存?!
http://blog.wenxuecity.com/myblog/57506/201112/16587.html
加拿大人从来也没有把自己放在要与美国去竞争的地位,依靠着现有的资源加拿大可以生存相当一段时间,她也不会去制定一个与美国争斗的strategy。小国心态,呵呵。
Here is a thing, let's put the fates of the aggressive American business/market expansions in Canada for a moment, the successful or failing stories of Americans' assaults of True-North-Strong-and-Free may be caused, to a large extent, by Canadian own share of vulnerability and lack-of-vaule/quality(competitive) brands across the boards in Canada ranging from discount stores chains to high tech industries.
For instance, at this point of time, only handful Canadian companies (Jean Coutu Group, Tim Hortons, Bombardier and TD bank ) are receiving proper brand recognitions in America or in the world, the rest of Canadian companies across the segments seem fairing poorly, comparing with its international peers. Even the used-to-be well-known industry leader and household name such Blackberry is struggling to get its footing back, whether or not it can return its heyday is still not clear at this point of time. However, it dodged the Nortel-like bullet, for now. The question pondered and answers sought might be why Canadian could allow this long and painful downward spiral to occur in the first place and how to make right moves to turn the tide around rather playing the blaming games. I think that Canada may need to focus on the strategy and efforts for regaining and reviving its vibrant and vigorous driving forces before it's too late.As people often say "It's jungle out there."so pointing fingers may not go to far.
Maybe letting China and Canada to merge, changing the name to Chinada, would work. I just kidding you guys. Proud Canadians, please forgive me for my bad taste joke, okay?
That being said, I am not here to try to degrade Canada, which is a great country with ample human talents and abundant natural resources. I am confident and remaining hopeful for Canada's come-back.
But if you want to invade Canada, no way! We Canadian now are watching US going down as fast as China going up:)
至于零售业,美国的情况基本也是一样。Sears 的问题在于其经营的模式,BestBuy 已经是网上购物的Show Room,Walmart 问题缠身。RIMM 的问题和Nokia是一样的。
不过,别忘了,也有加拿大入侵美国的例子哦,比如Staples。
欢迎target入住加拿大,希望价格低廉,就省得过境耗油了。干脆美国把加拿大也给合并了吧,发给我们绿卡吧。
最喜欢的是SUPER STORE 和T&t,COSCO也好。
WALMART里面的东西,还是没有SUPER STORE吸引人。
一方水土,一方人。我还是加拿大的口味。