Giles on that Cate Blanchett Cannes moment: ‘It’s the most wonderful advert’

Cate Blanchett's performance in forthcoming release Carol has been described as 'career best' by our colleagues on the Telegraph Film channel.

But it's not only her portrayal of Carol Aird, a well-heeled socialite who embarks in a lesbian affair in New York in the Fifties, that has garnered much praise, but the gown that she wore to the film's premiere at the Cannes Film Festival.

Grand, voluminous and a visual feast thanks to its edgy print, this wasn't any hot-off-the-catwalk dress, but a custom-made show-stopper conceived in a studio off Brick Lane in London.

Giles Deacon, the creator of the dress, who showcases his Giles label at London Fashion Week, was "absolutely thrilled" when she stepped out on the red carpet, calling the experience "a huge honour and a privilege".

Speaking exclusively to The Telegraph, he said: "I was waiting at home to see everything start popping up on social media . You never know till you know in this game. The response has been overwhelmingly fantastic."

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Of the striking print adorning the opulent creation, Deacon jokingly calls it a "digital Tudor collage". Consisting of a photograph of a gallery in the Rijksmuseum in Amsterdam and a picture of a pearl Tudor necklace, the designer digitally manipulated the images to create the abstract motif, which was used in his autumn/winter 2015 collection. Blanchett's handmade dress was brought to life in the capital, a process which normally takes between three weeks to a month.

The 46-year-old actress has stepped out in Giles creations previously, but the fashion stage of the Cannes Film Festival is big news for a brand. "To choose to wear an independent British label and pieces is absolutely fantastic," says Deacon. "She's got the pick of the world and she chose us. I couldn't be happier."

The label might be known for its ready-to-wear shows that regularly bring together some of the best models in the industry, but it's the made-to-measure branch of the business that's really thriving.

With clients as far as the US and Middle East, Deacon has assembled what he calls a "slick team" to cater to his private clientele, who will regularly fly across the world for fittings.

He estimates that the made-to-measure service now counts for between a quarter to a third of the business, and calls it a "great complement to the ready-to-wear line. All the pieces always have their own character and flair, and that's what makes them instantly recognisable."

Blanchett's dress will have cost in the thousands, but having a well-respected A-lister make headlines in one of his dresses is priceless when it comes to reinforcing the brand globally and showing great creativity. As he quite rightly explains, it is "the most wonderful advert you can probably get".

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