These Are the Fashion Designers You Googled the Most This Year

INSTAGRAM.COM/RSBELHASASo long Ivanka, hello Gucci.

Google's annual Year in Search report is always a great opportunity to acknowledge all the weird, miraculous, and frightening stuff that transpired over the past twelve months—and the fact that we still don't really know how to spell "beautiful" or use scissors. This year's most Googled fashion designers and brands—the ones that had the highest spike in traffic over a sustained period—are not entirely surprising when you think about the year's biggest news stories. While last year's listwas dominated by the Olsen twins, the Kardashian family, and Ivanka Trump, this year's list is almost entirely populated by hardcore fashion brands. 2017 was the year that logomania made a return and luxury brands embraced streetwear in all its millennial-loved glory. So, yeah, here we are: with a most-Googled-designers list that features a handful of names we actually care about. Wild!

From Ugg-boot collaborations to Instagram runway castings, these three Italian heavyweights all managed to make beautiful, high-end clothes and jump onto what all the cool kids were doing this year. To say these brands didn't benefit at least a little bit from Gucci's world domination would be wrong. Still, they also did their own thing with confidence. Dolce & Gabbana beat out Moschino and Valentino possibly because of its entanglement with various political issues this year.

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