That is the result of capitalism.
In which, we are all born consumers, who earn money to buy products. We define our societal worth about our jobs, our money and our material possessions.
Of course a superficial observation, but what inspires us to possess 300.000 things?
Yet we know the best things in life we cannot posses, being loved, being healthy, being happy, being wise, being thankful, being kind, being content with who we are.
I guess the more propaganda we hear, the bigger becomes our urgency to fill a void within us, with externalities. Which of course we can never achieve. Everybody looses.
It’s time to overcome capitalism and realize a simple thing - we have nothing once we are born. And we have nothing once we are gone. Only our god given life.