If you shop at any online retailer or brick-and-mortar store, you’ll get a crash course in advertising based on gender.

“pink tax”

Gender-based pricing, also known as “pink tax,” is an upcharge on products traditionally intended for women which have only cosmetic differences from comparable products traditionally intended for men.

In other words, it’s not actually a tax.

It’s an “income-generating scenario for private companies who found a way to make their product look either more directed to or more appropriate for the population and saw that as a moneymaker,” explains Jennifer Weiss-Wolf, a lawyer, vice president for the Brennan School of Justice at NYU School of Law, and co-founder of Period Equity.

https://www.healthline.com/health/the-real-cost-of-pink-tax#The-tampon-tax