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Comparing Tesla’s Spending on R&D and Marketing Per Car to Other Automakers
On the flip side, Tesla is spending an average of $2,984 per car sold on research and development (R&D)—often triple the amount of other traditional automakers.
| Automaker | R&D spend per car sold | Ad spend per car sold | R&D per dollar of advertising |
|---|---|---|---|
| Tesla | $2,984 | $0 | $0 |
| Ford | $1,186 | $468 | $2.53 |
| Toyota | $1,063 | $454 | $2.34 |
| General Motors | $878 | $394 | $2.22 |
| Chrysler | $784 | $664 | $1.18 |
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