SAN FRANCISCO — Amazon is opening a hair salon in London, its latest push from online to brick-and-mortar — and a move that allows it to collect more real-world consumer data in the meantime.

The e-commerce giant is opening a new tech-heavy hair salon in partnership with a prominent U.K. stylist. The salon will include tablets at every chair, a screen to virtually “try on” hair colors and a station to display information about different products when a customer physically points at them, Amazon said in a news release. The salon is only open to employees to start — a traditional Amazon strategy.

https://www.seattletimes.com/business/amazon/amazon-is-opening-a-hair-salon/