金桥贷款
贷款指南
>>> This is the article from on of the top speakers and
>>> trainers in the mortgage industry.
Congratulations! You have just entered one of the
biggest opportunities you will ever encounter in the
mortgage business! The industry is in turmoil as lenders
go out of business, products disappear, and the public
has a "wait and see" mentality.
For many loan officers, this is a depressing time,
but not you! "Carpe diem!" You seize the day!
Recognizing that many of your competitors will
sit in the office and complain about the fact
there is no business, you begin to formulate your
plan! As they participate in their "pity parties,"
you go to work, taking full advantage of the new
opportunities the market presents!
You immediately set up meetings with all your
real estate contacts offering to give updates for their
offices regarding the mortgage industry. The
Realtors are as confused as everyone and would
invite some clarity and security. When you
conduct your meeting, you also create an opportunity
to position yourself and do follow-ups with each
individual agent. If you only get one new client,
you are successful!
Next, you go through your entire database and
look for "natural connectors." These are past
clients and business professionals whom have
always been great sources for new business.
It is time to solidify these relationships and
make sure you are still their primary source for
mortgage loans.
Hey, remember that great marketing program or
newsletter you wanted to get started? Today is
the day! No more procrastination, it is time to
implement and gain an edge on your competitors.
Go into hiding if you have to but get this project
done! Why not start a weekly email, keeping
all your customers informed on what is happening
in the industry. Include a humorous story or a
motivational quote!
What a great time to "brand" yourself. Create a
slogan or logo that becomes ingrained in the minds
of all of your contacts and prospects! One of the
key concepts of marketing is to create a consistent
image. If you create yours while everyone else
is sitting around waiting for the market to change,
you win!
I think you get the point! There is an old principle
in the stock market,sell when everyone else is
buying and buy when everyone else is selling.
What does that mean for you? Make sales calls,
market, and create new relationships when
everyone else is sitting around waiting for something
to happen. Success comes to those who take
consistent, unrelenting action.
There is a price to be paid for everything in life.
The price for knowledge is study in a chosen field,
the price of great athletic performance is consistent
practice and skill improvement, the price for sales
success is taking persistent action even in the face
of adversity.
Pay the price, reap the rewards...it is all about
taking action!
