Music：Lola El Malama Remix By Ralph

The Morocco glimpsed this summer by Paul Rowland provoked a vision for his FW09 Supreme package that is unapologetically sensual, defiantly sybaratic and very very lush. At a time of cresting anxiety about an industry wide recession, this Supreme show package presents an escapist fantasy inspired by that trip, Antonio’s “1001 Nights” illustrations and Rowland’s constant need to create shifting worlds as the context for his vision for his agency.  Last season the Supreme girl was on a spiritual retreat to an upstate ashram. This season she is feeling her body again (see images of Rachel Alexander, Alana and Lais) . Miss Supreme is now a sexy Salome stained in fantastic shades of purples and blues and golds, indulging herself in her boudoir with a painted boy or two. The mood is twilight, the scenario is painted and the props are extravagantly theatrical and it is that controlled handling of the artifice that continues to put Supreme, literally ahead of the pack season after season. Not only is this the first show package to hit the OTM desk, it is so beautifully articulated and obsessively packaged that  when you unfold its purple and gold gates , you end up buying into the idea of ALL the Supreme girls as a part of a collective vision . FW 09 is also the first show package fully shot by Rowland himself and the sensuality and romanticism expressed here is so hedonistic in its beauty, you pray that it will represent a true direction for the fashion industry this season.

Comments

WHOA! Just WHOA. This is not amazing. This is not great. This is not astounding. This is BREATHTAKING. Seriously. I mean, last season’s showcards were already uber-beautiful and they somehow managed to do it again. I’m loving this theme thing going on with Supreme. First the Indian-inspired theme and now Arabian nights? Just truly out of this world. The guys at Supreme are definitely CREATIVE and put a LOT (and I mean A LOT) of effort into making these and not just shooting the models in a studio or pasting photos from eds or something.

It’s too much. As a client this would just wind me up. you can’t tell what the girls look like because they are so caked in makeup. Several of the girls have got part of their face obscured. I think Paul Rowlad has gone too far.

Also I found it weird as well that all the girls were described

This is beautiful, and the photos are absolutely gorgeous, the theme works so well, and portrays all the Supreme girls as the ultimate choice for any casting director.
I don’t agree with the people here who say that the styling and the photography overtake the models, as this really shows how versatile and classy all these girls are. But I would say that this focuses more on the editorial quality of the Supreme girls than the catwalk flare they all possess - but it’s not at all inappropriate for a show card collection, as all these aspects of modeling depend on each other and intertwine all the time. This is not just a simple collection on showcards - this is an investment in the overall image of the agency and all the girls signed to Supreme.
Supreme keeps making steps in the right direction.
This is truly exceptional!

I think they look great BUT not for showcards. The models are caked in makeup or have some sort of non-fitted attire. You don’t know what their faces or bodies look like! Size 2 what!? a+ on the packaging!